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Building an Inspiring Business – The Power of Mission Statements



“Inspiration is the most powerful business building tool that there is. The inspiration in any company is directly proportionate to how vivid the vision in that company is and of how clear and articulate their mission statement is. If I was to ask someone to tell me where they are going with their company and the person hesitates, unable to clearly articulate their answer, then this is an indicator that their business mission statement is not sound and clear.

If you are trying to build a company and you are going after a market but you don’t have the sustaining drive and power of an inspiring mission, you will have much more difficulty than if you have that mission. I spent some time with Graham Golt, the man who owns the Swans football team and 5 major corporations in Sydney. We consult with one another each time I’m in Australia and every time I ask him about his mission statement. We sit there and refine it together until it is crystal clear. He looks up and sees exactly what he would love to create – he can see it in his mind.

Each company provides a product, a service and an idea – I call it PSI – Product, Service, Idea. Every company must be grateful to share their PSI, and love and be inspired doing it. It’s absolutely essential for the growth and success of your business. It takes no effort for me to share from my heart what I love to share most, my products, services and ideas. I don’t need outside motivation to get up in the morning to serve the world. A company that does not have that type of love and appreciation for their product, service or idea will not explode and grow in business as much as they could if they had that inspiration. 

A mission statement is not an idealistic, intellectual statement which sounds good for the people in the public. A mission statement for the company is a statement from the core of the leader’s heart. A mission statement is about what the leader is committed to, what they are inspired to do and what they feel they are here to fulfil on this planet. The mission statement of your business has to have heart. You will know that you have captured the vision, inspiration and purpose, and the real purpose of the company from when you started it when you almost well up inside with tears. You feel it deep inside your heart. Your business mission statement is what you feel inspired about and it is what you dream about. It is what you spend your time and your heart concentrating on and it is what you think and dream about. Your mission is the essence of your core value in life, and it’s what makes the mission of your business grow.

I have spent on almost 30 years on my mission statement which I still read and refine today. I can bring tears to my own eyes when I read it. It clearly demonstrates what I am committed to and what I am about. I believe that the clarity of vision is what is allowing us to spread across the globe. It’s worth it to take the time to dig inside yourself and find out the real core reason for you being in business. It’s the clarity of your vision and the inspiration in your mission that determines the success and vitality of your business.”

Points to Consider When Creating a Mission Statement

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