Employee Engagement Pays The Greatest Dividends...

As a business leader it is wise not to operate within an outdated leadership model and master the art of employee and customer engagement.


Employee engagement will be one of the greatest challenges you will face in your entrepreneurial business career. Disengaged employees can burden and cost your business heavily.

“As a business leader it is wise not to operate within an outdated leadership model and master the art of employee and customer engagement.”

Uninspired and uncommitted employees can stunt innovation, weaken customer relationships, lower team performance, and diminish productivity.

Face the greatest business management challenge – get greater employee engagement

A century ago autocratic leaders simply issued orders and subordinates obeyed. Now more educated employees ask: Why?

They want meaning and fulfillment according to their individual highest values.

This requires an engaging and relational leadership method. This includes purpose, priority, productivity and distributed power.

Making productive relationships with employees is ultimately your highest priority, because they are your most valuable, value-creating and value-sustaining assets you have.

Gallup Pole  found businesses with above-average levels of employee engagement, reap 147 percent higher earnings per share.

When your employee engagement are above average, you will experience a great jump in  business outcomes.

As a leader, your employee respect is the most powerful predictor of your employee engagement. When your employees feel respected they become 55% more engaged.

Employee engagement focused business leaders can offer more to shareholders

As an engagement focused business leader you will offer more to your shareholders by creating engaged and productive employees.

“When you as a leader are engaged, your words become your actions. You are more likely to re-invest in your employee’s learning, mentoring, team-building, involvement and compensation.”

These areas express employee value and build appreciation, greater respect and productivity.

To be an engaging leader:

  • you will require purpose-filled people
  • you will emphasize mission and purpose
  • your employees will be doing meaningful responsibilities every day

These are the strongest factors for retaining quality modern employees.

Goals with purpose and meaning

When short-term financial goals are substituted for purpose and meaning, employee engagement and commitment diminishes.

Commitment-worthy purpose means touching your employees and customers in a meaningful way, which in-turn captures their inspiration and delivers a unifying magnetic pull.

A wise question to ask yourself is: “Where and in what way can you contribute to your employees and customers lives most profoundly?”

The primary purpose of your business is not your shareholder value, but rather to serve your employees and customer’s interests.

This ends up in the long run being the wisest way to serve your shareholder interests.

Inspire, engage and empower employees

As a wise leader your intention should be to inspire, engage and empower your employees. This will stimulate and distribute energy and empowerment throughout your organization.

It is wise to ask yourself: “How can everyone involved become more powerful?”

More powerful people make more powerful business organizations. When you become overpowering and lose touch with your people they stop attending carefully to what your customer think and feel is most important. Increased power-sharing amongst your employees is the key to scaling the human-energy demands.

This will ensure innovating for new products, building strong customer relationships, and growing your markets. Multiplying your power occurs by giving a portion of it away. By allowing yourself to become more communicative and transparent, you will bring the greatest performance out of others.

You can build high-performance teams by being less exclusive and controlling and to lead by example. Indifference is expensive, hostility is unaffordable and trust according to their true highest values is priceless.

Congruent and engaged leaders, employees and customers pay the greatest dividends.

If you’d love to learn more about building an inspiring business consider Dr Demartini’s online learning program: 6 Powerful Steps for Business Leaders.

Start each week with a boost of inspiration from Dr John Demartini. To receive your Monday inspired quote click HERE.

Employee Engagement

Dr John Demartini, Founder of the Demartini Institute, International bestselling author, educator and consultant

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